Just Alliance

Just Alliance (born John Allen), is an ever-changing artist incorporating countless influences and experiences he has found throughout the world. Just Alliance’s looping prowess is in fast demand, bringing him ever-further from his home of Las Vegas to places around the world. From performing for industry professionals in Los Angeles, New York and London to educating students with one of the most exciting, interactive looping workshops available today, this dynamic artist has found the pulse of this unique medium.

After playing his first professional gig as a trumpet player at 16, he had a vision that would later combine a lifetime of experience in Jazz, Rock, Classical, Funk and World Music utilizing looping, beat-boxing and different instruments such as keyboard and Trumpet in the creation of his own original material and the reinterpretations of established music. Just Alliance became a necessary invention for John shortly after graduating from college.

Inspiration for Just Alliance’s performances have been culled from the music, literature, art and film communities. Be it Kerouac’s prose, Hopper’s color palette or the emotional investments of Miles Davis, Just Alliance delves deeply into the creative community while forcefully retaining a strong sense of authorship and originality..

As a licensed educator, his workshop program has become a popular and exciting method to share this platform and encourage students to find their own musical voice. His style and experience has mesmerized from 7 year-olds to college students. This exciting journey in the field of looping encompasses sound, a wide variety of musical genres, and an energy that is contagious from the moment he steps on stage.

Just Alliance has performed on many of the leading stages up and down The Las Vegas Strip, such as Mandalay Bay, MGM Grand, The Palms and beyond. His musical style is a reflection and invocation of his experiences as a native Las Vegan, fed and nurtured by the fans he performs for regularly. He has recently performed at The Northwest Loop Music Festival (Seattle Washington & Portland, Oregon) THe Y2K International Live Looping Festival (Santa Cruz, California), Southern California Loop Festival (Long Beach, California), The Austin Loop Festival (Austin, Texas) and the San Antonio Loop Festival (San Antonio, Texas) and been invited consecutive years to perform at the NAMM Show in Anaheim, California for numerous companies.

“Expert in its design and function, the Infinity Looper is designed to streamline the creation and application of live music production. The features on board are relevant to today’s market and give established musicians colors to paint with immediately and newcomers room to grow into. Vocal loopers are going to love it!”